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PORT-AU-PRINCE, Haiti - A magnitude 7.2 earthquake violently shook Haiti on Saturday morning, a devastating blow to an impoverished country reeling from a presidential assassination last month and still recovering from a disastrous quake more than 11 years ago. "We're having those conversations now," says Rosenberg.The powerful quake leveled buildings, killed nearly 1,300 people and overwhelmed hospitals in at least two Haitian cities. The company hopes to have locked down at least 50 shows by next year.What's next: Rosenberg says the company could explore additional fundraising when it looks to expand out from political podcasts after the election in the next few months. Luminary has signed mega-stars in the podcast space, but is less focused on recruiting national political and news media figures. Other subscription-based podcast companies, like Luminary, focus on more evergreen shows."We're like that next version of satellite radio," says Rosenberg.It's focusing on verticals like religion, news and sports that resemble radio programming, not things like true crime or evergreen storytelling. "We're not training newbie political stars to do something like this."īe smart: Quake is launching a network that closely resembles digital radio. "All of the talent we signed has significant media experience," says Rosenberg.The founders sees politics as a good entryway into building an audience, because many of the talent it tapped already has massive audiences.The big picture: News and politics podcasts have increased in downloads by 98% from this same period last year, according to data from podcast analytics company Podtrac. The app is available on Apple and Android, and content is accessible at.The company has 4 full-time employees and 8 full-time contractors.Investors include Wndrco, a holding company founded by media veterans like Ann Daly and Jeffrey Katzenberg, as well as a few other individuals.

The goal is to use these types of exclusive big names to lure subscribers to the platform for a monthly fee of $4.99 or an annual fee of $49.99.Quake founders include Mike Morrell, former ESPN journalist and Bleacher Report executive, and Doug Rosenberg, a former political executive who launched one of the first Spanish-language syndicated radio shows in 2012.(Hill and Sexton will launch a podcast together.) The company is launching with six exclusive shows from big-name personalities in politics and media, including Laura Ingraham, Soledad O’Brien, Gretchen Carlson, Mike Huckabee, Andrew Gillum, Marc Lamont Hill and Buck Sexton. We've seen it in digital video and with the rise of streaming services, I know there are a lot of podcast purists, but there have been many podcast services that haven't been able to meaningfully monetize on ads." - Mike Morrell, President of Quake Media ""It seems like an inevitability in media these days. Why it matters: There's a growing trend of podcast companies poaching top talent to launch exclusive shows, which ultimately forces users to subscribe to more than one podcast company. It debuts with exclusive politics shows, and hopes to expand into religion, sports and possibly Hispanic media. Quake, a subscription podcast company founded by media veterans, launched on Tuesday with $2.5 million in seed funding, executives tell Axios.